At the height of a commercial teen pop explosion in the late '90s, the Backstreet Boys emerged at the top of the boy band pack alongside friendly rivals *NSYNC, quickly trailed by a crop of imitators. Their hybrid of R&B balladry, hip-hop, and dance pop initially found its greatest audience in Canada and Europe, while success in their native land didn't follow until mainstream pop hit it big on radio and MTV in America. Early singles "Quit Playing Games (With My Heart)" and "Everybody (Backstreet's Back)" were their first platinum hits, rising into the Top Four of the U.S. singles chart.