It may have taken Cornershop a few years to perfect their innovative hybrid of Indian music, British indie rock, and off-kilter danceable pop, but with the release of 1997's When I Was Born for the 7th Time, and the hit single "Brimful of Ashan" the group's multi-cultural fusions broke through. Cornershop started off as punky, gleefully amateurish rabble rousers, then built a sound of from there that incorporated Bollywood soundtracks, hip-hop, T. Rex-style boogie, and whatever else they felt like adding to their melting pot. After "Asha" hit, they took a detour into disco with their Clinton side project, then sporadically returned with albums that served as reminders of their skills at blending cultures (Cornershop & the Double-O Groove Of) and experimenting with disparate sounds (Urban Turban).